AssociationX 2027 Public

One day. Practical ideas. Better ways to run your association.

Tuesday 23 February 2027 | Tākina, Wellington

Technology is changing quickly. The challenge for associations isn't finding more technology — it's working out what is actually useful.

associationX brings association leaders and professionals together for a practical day exploring the tools, technology, systems and solutions that can help associations work smarter, engage members better and prepare for what's next.

Not just another expo. Not a day of sales pitches.

This is about seeing what is possible, hearing from people who understand the association environment and having the time to dig deeper into the things that matter to your organisation.

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One day. Practical ideas. Better ways to run your association.

Most associations don't need more technology for technology's sake.

They need to know:

Are we getting enough from our CRM?
Is our website actually doing its job?
Where can AI genuinely save our team time?
How should our systems be talking to each other?
What could we automate?
How can technology improve the member experience?
What are other associations doing differently?
And which new tools are actually worth paying attention to?

associationX is designed around those questions.

You'll hear practical thinking, see solutions in action and have conversations with specialists who work with associations every day.

Hear it. Then go deeper.

associationX isn't built around long presentations.

Throughout the day, a new topic takes the Main Stage at the top of the hour.

15 minutes on the Main Stage

A focused introduction to an issue, idea or opportunity affecting associations.

Then 30+ minutes to Deep Dive

If that topic matters to you, continue the conversation in the Deep Dive area.

Ask questions. See how it works. Talk through your organisation's situation. Learn from other association executives facing the same challenge.

Or use the time to explore the marketplace and discover something completely different.

Then, at the top of the next hour, we start again.

Short. Focused. Practical.

Come with a problem. Leave with possibilities.

You might arrive wanting to replace your CRM.

You might be questioning your website.

You might want to understand where AI fits.

Or you may simply want to know what is changing and what your association should be thinking about next.

The objective isn't for you to leave wanting every shiny new tool you've seen.

It's to leave better informed about the choices available to your association and clearer about what is worth exploring next.

Bring a challenge. Leave with a clearer next move.

associationX is built around the real questions association teams are dealing with.

Maybe your CRM is no longer doing what you need. Your website needs a rethink. You're trying to understand where AI genuinely fits. Or you simply want to know what other associations are using and what is worth paying attention to.

At associationX, you can hear the idea, ask the questions, see the solutions and talk directly with people who understand the association environment.

Short learning sessions sit right within the exhibition floor, so you can move easily between education, conversation and exploration throughout the day.

This isn't about convincing you that you need every new piece of technology.

It's about helping you compare what's out there, challenge your current thinking and leave with a much clearer idea of what your association should explore next.

See it. Question it. Explore it

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