About Us

Strengthening the people behind New Zealand's associations

We do this by building leadership  capability, fostering connection across the sector, the evaluating understanding of the role associations play, and ensuring NZSAE  itself a strong, sustainable and future – focused.

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Our Purpose

NZSAE strengthens associations in New Zealand by building leadership capability, fostering connection across the sector, elevating understanding of the role associations play, and ensuring NZSAE itself is strong, sustainable, and future-focused.

How We Strengthen the Association Sector

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Credibility

We share insight, tell stories, and act as a trusted source of knowledge on associations in New Zealand. We don't advocate on industry-specific policy — we strengthen the visibility and credibility of the sector as a whole.

Capability

We equip association leaders with practical tools, benchmarking, and professional development that improves governance, operations, and member engagement.

Community

We bring association professionals together through events, interest groups, and peer learning — building connection, belonging, and pride in the work they do.

Consolidation

We are committed to being well-governed, financially sustainable, and resilient — ensuring NZSAE can continue to serve associations long into the future.

The people behind NZSAE

Brett Baker CEO NZSAE
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Associations play a vital role in New Zealand's economy, professions, industries, and communities. Retention rates remain strong, engagement is real, and purpose still matters. Associations are not standing still — they are adapting, evolving, and strengthening. NZSAE is here to support that progress and bring the sector together.

Join Us

Be part of a sector that is building stronger organisations.