The Disengaged Member: Re-engaging Members Before They Leave
Member Engagement Learning Circle
Members rarely become disengaged overnight. Often there are early signs — declining participation, unopened communications, reduced event attendance or simply less interaction with the association.
This Learning Circle will explore how associations can identify disengagement earlier and take practical action before a member reaches the point of deciding not to renew.
Featured Speaker
Topic: The Disengaged Member: Re-engaging Members Before They Leave
Speaker: To be confirmed
The session will begin with practical insights and examples from our featured speaker, followed by an off-the-record peer kÅrero where participants can discuss approaches to identifying, understanding and re-engaging less active members.
What you will take away
Practical ideas to help you:
- recognise early signs of member disengagement
- identify which engagement measures are worth monitoring
- better understand why members become less active
- create targeted re-engagement approaches
- reconnect members with relevant value and opportunities
- use renewal as the end of the retention process rather than the beginning
CAAM
This Learning Circle counts towards the Member Engagement practice area of the Certificate in Applied Association Management (CAAM).
Learn more about CAAM →
Online meeting
This session will be delivered via Zoom. Registered attendees will receive the meeting link with their confirmation and reminder communications.
