Creating Professional Development Members Will Actually Pay For
Engagement, Events & Experience Learning Circle
Thursday, 22 October 2026
Professional development can be an important part of an association’s member value proposition and a valuable source of revenue — but only when it meets a genuine need.
This Learning Circle will explore how associations can develop professional development that members value enough to invest their time and money in, from identifying the right topics and formats through to pricing, delivery and demonstrating value.
Featured Speaker
Topic: Creating Professional Development Members Will Actually Pay For
Speaker: To be confirmed
The session will begin with practical insights and examples from our featured speaker, followed by an off-the-record peer kÅrero where participants can share what is working, what is not and how professional development could be strengthened within their own association.
What you will take away
Practical ideas to help you:
- identify the professional development members genuinely need
- test demand before investing in new programmes
- choose the right delivery format for different audiences
- create a stronger value proposition around learning
- consider pricing and willingness to pay
- build professional development that supports both member value and association sustainability
CAAM
This Learning Circle counts towards the Engagement, Events & Experience practice area of the Certificate in Applied Association Management (CAAM).
Learn more about CAAM →
Online meeting
This session will be delivered via Zoom. Registered attendees will receive the meeting link with their confirmation and reminder communications.
