What Should We Charge? Pricing Membership, Events and Services
Finance, Risk & Operations Learning Circle
Pricing is one of the most difficult decisions associations make. Charge too little and programmes can become financially unsustainable. Charge too much and participation or perceived value can suffer.
This Learning Circle will explore practical approaches to pricing membership, events, professional development and other association services — moving beyond simply increasing last year’s price by a percentage.
Featured Speaker
Topic: What Should We Charge? Pricing Membership, Events and Services
Speaker: To be confirmed
The session will begin with practical insights and examples from our featured speaker, followed by an off-the-record peer kÅrero where participants can discuss their own pricing challenges and learn from approaches used by other associations.
What you will take away
Practical ideas to help you:
- understand the true cost of delivering an activity or service
- consider value as well as cost when setting prices
- test members’ willingness to pay
- review member and non-member pricing
- consider different pricing structures and packages
- make pricing decisions with greater confidence and transparency
CAAM
This Learning Circle counts towards the Finance, Risk & Operations practice area of the Certificate in Applied Association Management (CAAM).
Learn more about CAAM →
Online meeting
This session will be delivered via Zoom. Registered attendees will receive the meeting link with their confirmation and reminder communications.
