Understanding the Member Journey — and the Moments That Matter
Member Engagement Learning Circle
A member’s experience with an association is shaped by much more than joining and renewing. From their first enquiry through to events, communications, professional development and everyday interactions, there are moments throughout the member journey that can strengthen — or weaken — their connection with the organisation.
This Learning Circle will explore how associations can better understand the member journey, identify the moments that matter most and create a more deliberate and consistent member experience.
Featured Speaker
Topic: Understanding the Member Journey — and the Moments That Matter
Speaker: To be confirmed
The session will begin with practical insights and examples from our featured speaker, followed by an off-the-record peer kōrero where participants can discuss their own member journeys and learn from approaches being used across other associations.
What you will take away
Practical ideas to help you:
- map the key stages of your member journey
- identify the moments that have the greatest impact on member experience
- recognise gaps or friction in the member experience
- better connect onboarding, engagement, communications and renewal
- identify opportunities to personalise the member experience
- focus resources on the interactions that matter most
CAAM
This Learning Circle counts towards the Member Engagement practice area of the Certificate in Applied Association Management (CAAM).
Learn more about CAAM →
Online meeting
This session will be delivered via Zoom. Registered attendees will receive the meeting link with their confirmation and reminder communications.
